Sephora World Trade Center
New York
2014
New York
2014
The initial translation of the brand calepinage is a gentle wave of illuminated louvres emerging from flanking pilasters that gently rises at the entry--a move necessary to greet the 200,000+ daily commuters moving through the World Trade Center Transit Hub.
Significant 3D modeling and prototyping of these illuminated louvres was necessary to successfully pre-fabricate the sections and ship them to the subterranean levels of the newly rebuilt World Trade Center Transit Center.
Intended to transparently brand our storefront, the louvres curved language and simplicity complements Santiago Calatrava’s Oculus, which is 500 ft. away. Addtionally, the ceiling design concept accomodates the high level of lighting Sephora requires, but also seamlessly addresses the web of utlities and heights of transportation lines above the rear of the store. A combination of curves, coves and directional lighting open up the space.
Significant 3D modeling and prototyping of these illuminated louvres was necessary to successfully pre-fabricate the sections and ship them to the subterranean levels of the newly rebuilt World Trade Center Transit Center.
Intended to transparently brand our storefront, the louvres curved language and simplicity complements Santiago Calatrava’s Oculus, which is 500 ft. away. Addtionally, the ceiling design concept accomodates the high level of lighting Sephora requires, but also seamlessly addresses the web of utlities and heights of transportation lines above the rear of the store. A combination of curves, coves and directional lighting open up the space.
Roles:
Conceptual Design, Design Development, Illuminated Louvre Prototype, Lighting Design, Project Management, CA, Light Aiming Direction, Photoshoot Direction
Photography:
Taiyo Watanabe
Conceptual Design, Design Development, Illuminated Louvre Prototype, Lighting Design, Project Management, CA, Light Aiming Direction, Photoshoot Direction
Photography:
Taiyo Watanabe
