Sephora Beverly Drive
Los Angeles
2015
Los Angeles
2015
Translating the brand calepinage into sinuous lines (in both illuminated louvres and in bas panel relief) the facade nods to the “fast cars & bright lights“ nature of Beverley Drive--one of the world’s most iconic shopping destinations.
Having almost full control over the long facade, we introduced slivers of showcase-windows to penetrate the custom alabaser white (NURBS modeled, CNC Milled & vacuum formed) repeating panel modules. Washing these with narrow-beam LED lights from above, the mere 1.5” of relief activates during the evening, and transform the facade into a fluid curtain frozen in time.
Having almost full control over the long facade, we introduced slivers of showcase-windows to penetrate the custom alabaser white (NURBS modeled, CNC Milled & vacuum formed) repeating panel modules. Washing these with narrow-beam LED lights from above, the mere 1.5” of relief activates during the evening, and transform the facade into a fluid curtain frozen in time.
Roles:
Conceptual Design, Panel & Illuminated Ribbon Prototyping, Project Management, CA
Photography:
Taiyo Watanabe
Conceptual Design, Panel & Illuminated Ribbon Prototyping, Project Management, CA
Photography:
Taiyo Watanabe
